The Washington D.C. rapper and sneaker influencer finally gets his long-awaited Nike collab.
and Nike have finally linked up. The rapper out of the DMV has been influential within the sneaker community over the years and has promoted Nike for free in his music from the start. His 2008 song “Wale has been known for the sneakers he wears ever since, but for some reason, he and Nike hadn’t collaborated before. This is something that he’s brought up on multiple occasions, most notably in 2018 when he, Wale asked when the sneaker giant was going to hit him up.
campaign, and not only is he in the commercial, he’s rapping a new song in it. Produced by Emil and Tommy Black, “Ghetto Speak” is a somber love letter to the greater Washington, D.C., area. “From a land that far too well comprehends universal madness,” Wale raps. “Not too far from the symbolic architecture that masks it/ But all is fair, I guess/ ‘Cause broken glass, cherry blossoms, them bullet fragments don’t look as fantastic on the pamphlet.
Last year, Wale and Jim Jones got into a back-and-forth about which region started the Nike Boot trend. On the track “, Wale throws a subtle jab at the Harlem rapper. “North Faces and Foams, we grew up in that jawn,” Wale raps. “We was ballin’ in Goadomes before we could Jones.” Wale and his label, Universal Music Group, are hosting a giveaway in which fans submit pictures of themselves wearing their favorite pair of Foams for a chance to win. You can submit picsFan Army Face-Off 2024 Enters the Finals: Vote Now to Determine the Ultimate WinnerBeyoncé’s Stirring A Cappella ‘Freedom’ Video Helped Kick-Off Night 1 of Democratic National Convention. We use vendors that may also process your information to help provide our services.
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