Do e-girls like EVOO?
Photo-Illustration: The Cut. Photos: Emilia Petrarca; Screenshot via Brandy Melville Now more than ever, people are experiencing fashion through their phones. In “Screen Time,” fashion writer Emilia Petrarca shares all the screenshots, double taps, and swipes she made this week.
It’s true. A very smart user who goes by @dumbmackenzie brought this shocking information to my attention on Monday, and I promptly confirmed it with my own quick internet search. In addition to “one-size-fits-most” crop tops, Brandy Melville does indeed sell 16.9-ounce bottles of organic extra-virgin olive oil on its website for $25 a pop. They’re made in Italy on the San Bartolomeo family farm, and that’s about as much information as you’re going to get.
For starters, I’ve learned that Brandy Melville is an Italian-owned company. According to Wikipedia , it was founded by a man named Silvio Marsan in the early ’80s. Its name and heart-shaped logo are inspired by a fictional tale of an American girl named Brandy and an English man named Melville meeting in Rome and falling in love … and then deciding to sell crop tops to teens in California together? Unclear.
I wish I could tell you that organic olive oil is the weirdest thing that Brandy Melville has ever sold, but it’s not. As my colleague Katy Schneider reported back in 2019 in her story about the “secret shame” of shopping at the store, early locations apparently sold copies of Atlas Shrugged, Commentary magazine, and publications from the Heritage Foundation and Cato Institute as well.
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