W Hotels new series shares unexpected moments at the hotel from Chloë Sevigny and Miranda Markoff
W Hotels is writing the next chapter in its brand evolution story with “Hotel Tales,” a new documentary-style series that aims to capture the quirky, heartwarming, and unexpected stories that unfold within its properties worldwide.
The series opener features Chloë Sevigny as herself at the brand’s reimagined global flagship, W New York — Union Square, where the quintessential New Yorker forms an unexpected bond with a W Hotels employee over a collection of ’90s relics she requests. Meanwhile, at W Hollywood, multidisciplinary artist Miranda Makaroff’s episode takes a more romantic turn, chronicling her late-night culinary quest that leads to surprising encounters.
The campaign’s development drew from real-life anecdotes collected by Fleck and his team, with Regan translating these memorable hotel moments into compelling narratives. “Each W Hotel already has such a distinct energy,” Regan notes. “Some are playful, some are edgy, some are downright glamorous — but they all share this sense of adventure and boldness.
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