The revived brand will handle all sales, production, and servicing of its models and that might rub existing VW dealers the wrong way
Scout 's direct-to-consumer model bypasses traditional VW dealerships, frustrating dealers and sparking potential legal challenges nationwide. Established as an independent company, Scout avoids state franchise laws that would otherwise require dealership involvement. The new Terra and Traveler are expected to begin production in the U.S. in 2027, with prices for both models starting at under $60,000.
“My counterparts around the country are not just going to roll over.” Scout’s Independence Gives It Flexibility The problem for VW dealers is that Scout has been established as an independent company, a move that clears the way for a direct-to-consumer model without conflicting with VW's franchise dealer network.
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