'This cute little JDM van might confuse people into thinking the Bus is affordable,' maybe somebody at VW thought
VW forced the cancellation of an auction featuring a modified Daihatsu kei van on Cars & Bids . The tiny vehicle mimicked a classic Microbus, triggering a trademark dispute from the automaker. The company previously had a similar van seized and destroyed, fueling further controversy online. In Japan, there’s a thriving market for kei vans dressed up to resemble classic cars. These small, practical vehicles appeal to both young drivers and enthusiasts looking for a fun, nostalgic ride.
be/IgadOTN15nw?t=3203 And that’s where the whole thing starts to feel excessive. If this were about protecting their intellectual property from a company profiting off VW’s designs, that would be one thing. But targeting a niche enthusiast vehicle—a single, modified kei van—just makes Volkswagen look petty. It’s a strange hill to die on. If anything, you'd think they'd want people to associate their brand with fun, desirable cars, not lawsuits over tiny Japanese vans.
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