Vuori, the local athleisure apparel brand, has corporate offices in Carlsbad. (Natallie Rocha/The San Diego Union-Tribune)
Encinitas athleisure brand, Vuori, is now worth about $5.5 billion after landing an $825 million investment to support the growing company.
The local brand has built a loyal following since its founding in 2015. Vuori is known for its luscious fabric and stylish cuts for sweatsuits, shorts and other apparel that can be worn from yoga class to running errands. Athleisure brands as a whole enjoyed healthy sales growth during the pandemic, arguably because many people traded in their work slacks for sweatpants.
The company started as a digital first, direct-to-consumer brand and that remains a key part of the company’s strategy, Kudla explained to CNBC. He said online is still its biggest single point of distribution to customers, but the physical stores offer shoppers exposure to a variety of products.
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