The company forecasts a 15-20 percent gross profit margin on the EX30, which will be its smallest and most affordable model at $36,415.
will become the brand's most affordable model overall with a starting MSRP of $36,415 . Currently, that title belongs to the gas-powered XC40, which starts at $37,645 in entry-level guise.
There are some key factors that allowed Volvo to offer a brand-new EV built on a dedicated architecture at such a low price. The main one is that it rides on parent company Geely's Sustainable Experience Architecture platform for small and compact vehicles, which underpins other EVs including the Smart #1,As a result of sharing costs, Volvo expects the EX30 to help lift its operating profit margin to 8 to 10 percent by mid-decade from about 6 percent currently.
"We have centralized a lot of elements that would normally drive cost in a higher-segment car," he noted. As opposed to the, customers have lower content expectations on an entry model, which helps the EX30's profitability. The subcompact crossover's low price will bring Volvo closer to price parity with combustion engine vehicles, as the EX30 will undercut similarly sized gasoline-powered crossovers from Mercedes-Benz, BMW, and Audi. In addition, it will also compete with offerings from the mass-market's top end.
"You can get a fully electric car for the same price as an internal combustion engine car in the same segment," Speciale said, adding that the EX30"creates an opportunity to democratize electrification across our markets."believes the EX30 has the potential to become its best-selling vehicle, especially since it will play in a market segment largely ignored by premium automakers.
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