The Volvo EX30 will be launched later this month, and it looks like Volvo Car Malaysia (VCM) is embarking on some form of guerrilla marketing with this camouflaged car, which is registered. Over the weekend, …
will be launched later this month, and it looks like Volvo Car Malaysia is embarking on some form of guerrilla marketing with this camouflaged car, which is registered. Over the weekend, I chanced on this car by the lake of the Subang Ria Park, which was booked out for a smartphone launch attended by a younger demographic.
Embedded within the EX30’s camo skin are the phrases ‘Big on Safety’ and ‘Big on Tech’, as well as a call to action to ‘be the first to drive’ the car at KL Base, September 26-29. That’s the new name for the historic Sungai Besi airfield, which VCM also used for thelast month. This suggests that CKD local assembly at Volvo’s Shah Alam plant has already started, and exports have begun.
The Volvo EX30 is one of the more interesting EVs around, perhaps because it’s so different. Unique in design , unique in size , unique in UI and – as Hafriz Shah found out in Sweden –The EX30 is Volvo’s smallest car . Built on the Geely’s Scalable Electric Architecture platform that also underpins the, the dedicated EV is just 4,223 mm long, 1,837 mm wide and just 1,555 mm tall, which is 202 mm, 26 mm and 97 mm less than the XC40, respectively.
The Core Single Motor Extended Range and Ultra Single Motor Extended Range have a rear-mounted motor rated at 272 PS and 343 Nm, with a WLTP range of 480 km. The Ultra Twin Motor Performance range-topper adds on a front motor to make it 428 PS , 543 Nm and 460 km of WLTP range., there’s no AWD model but RWD buyers get two battery packs to choose from.
Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.Pricing this correctly will either make it or break it with this model. It’s targeting the younger gen with it’s small size, a gen which might not have 200k to spare.
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