Volvo design boss Jeremy Offer's background influences his unique approach to car design - we find out how he plans to shape the future of Swedish brand
“We’re seeing that with the automotive industry now. We’re seeing the car becoming a physical portal to connected software and services, so something that’s key is ensuring that flow of your digital life as you move from home to work to your car, a seamless integration with the technology. But it’s still about the driving experience, and that is another dimension that fully electric gives you: the EX30 can do 0-62mph in 3.6 seconds. Which is insane.
So you’re not looking to reinvent Volvo’s car design then? “With the heritage that Volvo has, certainty in terms of form language, we will iterate and move it on. A lot of that is defined by the use cases, and defined by the technology. But we’re not going to throw the baby out with the bathwater: it’s about moving that design language into this new era.”“All I can say is that there’s no reason why an estate can’t be sexy.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Swedish Roller Coaster Derails, Hurtles Riders Through the Air: 1 Dead and 9 HurtWitnesses at the Grona Lund amusement park said the Jetline roller coaster malfunctioned mid-ride, causing riders to fly from their seats.
Read more »
Special Report: US, Swedish prosecutors study graft complaint naming son of Turkey's ErdoganAnti-corruption authorities in the United States and Sweden are reviewing a complaint alleging that the Swedish affiliate of a U.S. company pledged to pay tens of millions of dollars in kickbacks if a son of Turkey's President Recep Tayyip Erdogan helped it secure a dominant market position in the country.
Read more »
Circle CEO Jeremy Allaire: 'Other Governments Are Regulating Digital Dollars Before the US' – Bitcoin News'We are seeing governments around the world — the EU, the UK, Japan, Hong Kong, Singapore, and others — actually defining the rules for how dollars, digital dollars, are issued,' Allaire stated.
Read more »
Chicago's consent decree woes offer a warning as Minneapolis police face federal oversightMinneapolis is preparing to negotiate a federal consent decree that would install an independent monitor of its police force. But officials under scrutiny to deliver meaningful reforms will likely find a process with no obvious end in sight.
Read more »
As Netflix Demands More Content, Prince Harry and Meghan Markle Offer Up ‘Great Expectations’-Inspired ShowThe show is reportedly called ‘Bad Manners.’
Read more »