The Volkswagen Tarok is a compact, car-based pickup trucks that may be perfect for those who live in an urban environment.
Volkswagen Group of America CEO Scott Keogh thinks there is an untapped market potential for compact pickups aimed at those who live in an urban environment.The Volkswagen Tarok concept pickup truck made it North American debut on Wednesday at the 2019 New York International Auto Show.
But Volkswagen's ambitions for the pickup concept go beyond South America. VW thinks America may be ready for a truck like the Tarok.The Tarok is a compact, car-based pickup truck and is unlike anything currently on the US market. Volkswagen Group of America CEO Scott Keogh said there's some untapped market potential to be had.
Keogh also noted that it's a misconception to think that only people who live in rural Montana enjoy exploring the outdoors. "Now somebody could make an argument and say there is no pick up in the marketplace, therefore there is no market," Keogh said."But of course, if all you do is look at where spaces already exist you don't do anything new. You don't bring innovation, You don't bring change.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Volkswagen hints it could jump back into the steaming hot US pickup marketAmong Volkswagen's new offerings at this week's New York International Auto Show, plenty of attention will likely be focused on one dubbed the Tarok.
Read more »
Bernie Sanders slams Nicolas Maduro as a failure, but won’t support a US military intervention in Venezuela'At the end of the day, I think what you want in one of the largest countries in Latin America is free and fair elections.'
Read more »
Russia, China and Iran warn the U.S. won't tell them or Latin America what to do'Such behaviors are really beneath their dignity,' China's Foreign Ministry spokesperson said. 'Mr. Pompeo might as well take a break.'
Read more »
China blocks Trump confidant's visa as U.S. increases scrutiny of Chinese experts traveling to AmericaChinese authorities recently blocked Trump confident Michael Pillsbury from visiting Beijing after the U.S. tightened scrutiny on Chinese experts visiting America.
Read more »
New North American trade deal would boost U.S. economy, U.S. commission findsThe U.S. International Trade Commission estimated the proposed new North America...
Read more »
Blackstone CEO Steve Schwarzman wants US to raise minimum wage, eliminate taxes for teachersBillionaire Steve Schwarzman also advocates for more technical training for people who didn't go to college.
Read more »
UnitedHealth CEO warns Sanders', AOC's 'Medicare for All' would 'destabilize' US health systemVermont Sen. Bernie Sanders wants to create a government-run system to provide health insurance for all Americans.
Read more »
Goldman Sachs CEO: The US economy 'is chugging along pretty well'Goldman Sachs Chief Executive David Solomon said Wednesday that the chances of the U.S. economy soon entering a recession are lower now than they were earlier this year.
Read more »
U.S. businesses no longer 'positive anchor' for U.S.-China relations: chamberFrustrated U.S. businesses can no longer be counted on as a 'positive ancho...
Read more »