Volkswagen Must 'Become Relevant In The U.S.' Says CEO Herbert Diess | Carscoops carscoops
. Diess said that electrification is the only feasible way to improve the carbon footprint of the industry, though that will be a challenge.
“Historically there haven’t been too many cases where the successful companies in the old world could demonstrate that they are still successful in the new world,” he said, adding that and tech companies are some of the competitors that VW has to take the most seriously in order to survive the transition to electric vehicles, and in its fight for American market share.that will allow it to make the all-electric ID.4, as well as other EVs in the U.S. It’s a race that the automaker got into early as a result of its diesel scandal and Diess said that it’s one that the company is taking even more seriously because of Dieselgate.
The scandal “is a long-lasting thing. And we have to convince our customers that we are worthwhile considering, and we are delivering a good product,” said Diess.