Volkswagen in Talks to Sell Bugatti Brand to Croatian Upstart

Volkswagen is in talks about selling its Bugatti luxury sports-car brand to Croatia’s Rimac Automobili, a person familiar with the matter said

BERLIN— Volkswagen AG is in talks about a potential sale of its Bugatti luxury sport car brand, a move that could signal a broader realignment of the German car maker’s vast stable of automotive brands.

VW, whose brands range from Audi to Porsche and Skoda to Lamborghini, is discussing the possible divestment with Croatia’s Rimac Automobili, a person familiar with the talks said, stressing that there was no guarantee these would lead to a deal. The existence of the talks, which were first reported by Germany’s Manager Magazin, suggests that the world’s biggest car maker by sales is moving beyond

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