Volkswagen shifted gears after previously defending an advertisement that it now agrees was racist.
Volkswagen is shifting gears after previously defending an advertisement that it now agrees was racist.
What’s more, one of the white hands then flicked the black man into a cafe called “Petit Colon,” which translates into “Little Settler” from French to English, or “Little Colonist” from German to English, the BBC reported. The online backlash was swift, with many on Twitter TWTR, +0.34% sharing saved clips and screenshots of the now-deleted ad, and calling out Volkswagen’s roots in the German Nazi party.
“We posted a racist advertising video on Volkswagen’s Instagram channel,” the VW brand’s head of sales and marketing Jürgen Stackmann and group head of diversity Elke Heitmüller wrote in a statement posted on Twitter and shared on LinkedIn on Wednesday. “We understand the public outrage at this. Because we’re horrified, too.”
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