Voice Actors Are Fighting Back Against Generative AI

Duncan Crabtree-Ireland joined NAVA members on a panel at San Diego Comic-Con to discuss AI in the entertainment industry.

The panel primarily discussed how to mitigate the concerns of allowing AI to generate lines that the actors didn’t agree or consent to read. Actors talked about putting talent first provisions in contracts and staring companies that would make sure that any AI was used in concert with actors and would also include provisions for appropriate compensation.

Crabtree-Ireland stated that in addition to fighting AI within the entertainment business, AI posed an existential threat, not necessarily because of what it’s able to do right now, but how it could be used in the future, and by whom. “All of us could stand up to the abusive use of technology, to really say, ‘We’re going to say what can be done with our bodies, our voices, our faces, our likenesses,’ and we must do that.

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