Big winners at the MTV Video Music Awards like Taylor Swift and Chappell Roan see gains for their hits and catalogs this week.
Taylor Swift and Post Malone at the 2024 MTV Video Music Awards held at UBS Arena on Sept. 11, 2024 in Elmont, New York. newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
Chappell wasn’t the only winner-performer to see such gains: Benson Boone, whose glammed-out and acrobatic performance of “Beautiful Things” was one of the evening’s highlights, also saw a 20% streaming gain for his now-signature hit over the same period, while also rising 210% in sales .
As the iconic voice behind anthems such as 1981’s “Before I Let Go,” Beverly’s music had an incalculable impact on countless listeners, particularly Black Americans, despite a relatively short list of appearances on thecharts across his six-decade career. According to Luminate, Beverly’s catalog streams jumped a whopping 970% from just over 690,000 official on-demand U.S. streams during the period of Sept. 8-10 to over 7.4 million in the three-day period following his passing .
The lampooning resulted in tangible streaming gains for the track: daily official on-demand U.S. streams for “Work Bitch” jumped 35% between Sept. 11 and 12, from 47,000 streams to 64,000 streams, according to Luminate.
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