Angela Val is the nonprofit’s third chief executive since its founding in 1996.
said in a statement. “I’m confident her commitment to collaboration and ability to develop strategic initiatives will further position Philadelphia for a strong tourism rebound after the pandemic and create new and exciting opportunities.”
The initiative has addressed physical safety concerns in the city, Val said, and that area will continue to be a focus for her at Visit Philly. As people continue to emerge from the pandemic, attracting “more vibrancy” to Center City is important, too, she said.Visit Philly currently has a “very local” media and advertising buy, she noted, to encourage people to go out for a lunch, take a walk, and enjoy happy hour after work “so that vibrancy starts to come back.”
Val’s plans for Visit Philly include working more closely with the Philadelphia Convention and Visitors Bureau, particularly as the city faces strong competition from destinations nationwide vying for business in the pandemic recovery.that oversee different segments of the tourism market, instead of one unified group.
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