Gary Vaynerchuk talks the trending action of live social shopping
The QVC-ification of social media — people using TikTok and Instagram to instantly click and buy what they see without leaving the app— will explode in 2025, Vaynerchuk believes.Live shopping networks on television, such as QVC and HSN, have been popular for decades and still rake in billions per year. Now, social media influencers are taking the same format and modernizing it.Live social shopping is exploding in China, with some influencers raking in millions.
Google’s new program NotebookLM allows users to upload any article or book and instantly turn it into a podcast. Other, more fledgling companies such as PixAI and SoulGenAI, Glambase allow anyone to create an artificial intelligence influencer from scratch. “When the tractor came out, there was a lot of conversation in society many, many years ago that this was bad because 83% of people in the world worked on farms,” he said. “What people didn’t understand was the tractor was going to allow people to do bigger and better things.” The initial craze over non-fungible tokens — better knowns as NFTs — may be over and the many are now worthless, but Vaynerchuk thinks they still have utility.
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