Garden centres and nurseries offer online personal shopping services to reduce wastage
Many of these businesses did not have a large online presence before and have struggled to set up websites in a short time.
“It’s peak time, so people have been sending us photos of their gardens, asking what plants they should buy, and we’ve been sending photos of our stock back,” Jorge adds. Alfonso Marone, UK head of technology at KPMG, says garden centres are experiencing the same kind of pressure that homeware stores did at the onset of the lockdown.
“I’ve been posting almost every day, which is not a usual job for me, but it’s the only way people can see what we have in the garden,” she explains. “The phone hasn’t stopped ringing.” In a statement on its Facebook page it says: “We are a small family business that was all set up for a normal spring-summer season until the whole world suddenly changed.
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