The state-run Virginia ABC has had bourbon headache after headache in the last few years, and are trying something new yet again.
when the agency admitted it was experiencing “statistically abnormal” outcomes, resulting in a small handful of entrants winning far more bottles than they should have. Keep in mind, this has all happened in about the course of 1.5 calendar years in the Virginia whiskey scene.
So with that said, it’s safe to say that the newly announced text message system from the Virginia ABC will be looked on by local drinkers with a healthy share of skepticism, and a cynical expectation of further complications. With that said, the agency says that “On September 12, 2023, Virginia ABC will introduce text notifications for limited availability product drops.
We would suspect that the further automation of this system is at least partially meant as a way to shield the Virginia ABC social media team from needing to deal as frequently with the histrionic entitlement of the state’s voracious bourbon community, given the way that almost every Facebook or Instagram post from the ABC is simply inundated with people complaining about allocated bourbon.
Or–and I know that you won’t listen to me, but I’ll just suggest it anyway–perhaps you could take us up on our pleas to There’s never been a better time to get into something other than American whiskey, so hopefully some folks will take advantage of this opportunity to do so.
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