Starting in Shanghai in August.
Author:Whitney BauckPublish date:Jul 10, 2020In spite of the global pandemic, Louis Vuitton has decided not to totally eschew in-person shows. To showcase its newest menswear collection designed by Virgil Abloh, the French fashion house plans to hold a series of in-person events around the world that will unfold in a seasonless format.
"On 6 August 2020, after crossing the oceans, the shipment arrives in Shanghai and the Louis Vuitton Spring-Summer 2021 Men's Runway Show unfolds," a press release from the brand said. "I think fashion shows have to remain live. There has to be an audience. There has to be anticipation, there has to be tension, there has to be last-minute desperation. If you don't have that, it's like some of these football games that are being played with no audience — they have to pipe in the noise," Michael Burke, chairman and chief executive officer of Louis Vuitton, told WWD.
"My shows will now travel the world, the beginning and ends of season won't be on the invite," Abloh said to WWD. "It's one continuous flow that has a little bit of new and some things you've seen before. And philosophically, when it comes to the sustainability idea, I'm starting to collapse all the seasons into one."
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