Virgil Abloh Securities reimagines Alessi kettle by Michael Graves and it’s a slam dunk

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Virgil Abloh Securities reimagines Alessi kettle by Michael Graves and it’s a slam dunk
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Virgil Abloh Securities and Alessi create a new edition of Michael Graves’ classic kettle, offering a new point of view on a contemporary design icon

. Now working together on an update of Michael Graves’ ‘9093’ kettle from 1985, Alessi and Abloh’s creative studio Alaska Alaska offer a new interpretation of the postmodern design.

‘Taking cues from Michael Graves’ original approach to the “9093” kettle by mixing and introducing various influences into the design process, the “3909” kettle references basketball and introduces an iconic silhouette with global resonance into the design outcome,’ reads a statement by Alaska Alaska. ‘This design gesture follows aspects of Virgil's approach specific to referencing different frames of reference often overlooked within the established design culture.

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