A press release deemed “streetwear,” which Virgil Abloh has the market cornered on, an out of date concept; this, it stated, “transcends the street.”
A dingy corner of the Lower East Side is temporarily glowing neon green with a Louis Vuitton menswear pop-up—it’s open through this Sunday, July 21. Inside are selections from Virgil Abloh’s Fall collection for the company and some special New York–themed merchandise. In his short time at LV, Abloh has demonstrated a canny knack for humanizing this heritage brand.
That talent was on display today at a presentation of Abloh’s Pre-Spring offering for the label. Standing at the entrance was a mannequin dressed in a gray sweater intarsia’d with a group portrait of the menswear studio and atelier. On the sweater’s back, all three dozen or so positions were listed, from “Artistic Director” at number one on down to “Tailor” at 38.
That’s a big team. Their focus for this pre-season range was on what a public relations rep described as “lifewear,” i.e. day-to-day answers to the more high-concept pieces seen on . A press release deemed “streetwear,” which Abloh has the market cornered on, a dated concept; this, it stated, “transcends the street.”, hoodies à la the Renaissance master Raphael, and roomy workwear denim. The accent was on utility; some jackets were reversible and others featured substantial pouch pockets up and down the torso.is uncommonly good at is accessories.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
virgil abloh discusses the most important moment of his career so farVirgil Abloh’s debut for Louis Vuitton was the most\nexciting and important fashion event for a generation – the ascent of streetwear to the highest of high fashion.
Read more »
virgil abloh discusses the most important moment of his career so farVirgil Abloh’s debut for Louis Vuitton was the most\nexciting and important fashion event for a generation – the ascent of streetwear to the highest of high fashion.
Read more »
Canadian Designer Hilary MacMillan to Offer Extended Sizing on Her Spring 2020 CollectionMacMillan says it was always her goal to offer extended sizing but “as an independent fashion brand, the timing had to be right and the consumer demand had to be there.”
Read more »
EU Amazon case pushes tech towards utility statusAntitrust tsar Margrethe Vestager may probe the $990 billion group’s use of merchants’ data. That would fit with a wider European drive to stop technology companies’ platforms from favouring their own services. Tighter rules will, however, cement bigger players’ dominance.
Read more »