‘Hard work, good ideas and persistence will undoubtedly lead to success’ says Virgil Abloh
According to Abloh, there’s never been a better moment to jump into the design world – and make a splash. ‘The barriers are the lowest that they’ve been in quite some time,’ he says. ‘I think it’s obvious that there a lot of undiscovered talent out there – that’s why I enjoy this project so much. I’m giving a people a chance to let their work come to the top.’
‘Hard work, good ideas and persistence will undoubtedly lead to success,’ he continues. ‘Whether it be opportunities like Activate Movement, or even just putting your work out there, and letting it be seen and resonate online – it will lead to an initial practice.’Abloh will judge the entries himself, alongside a representative from Evian, and an expert panel. The judges hope to be taken aback by the entries’ creativity – and grant guidelines have been left deliberately sparse to support this.
This circular ‘less but better’ approach has influenced Evian’s new limited edition Activate Movement collection, designed to make you want to hold onto your water bottle for longer, ultimately reducing reliance on less single-use, virgin plastic. Designed in collaboration with Abloh and Alaska Alaska studio, the bottle features an infinite loop of droplets. The logo represents ‘the power and potential of every small action to create positive change’, Abloh explains.
The designer has held the title of creative advisor for sustainable design at the water bottle company since December 2018. In this position, he has launched glass bottles and accessories through much-hyped ‘Drip Drop’ events in New York City. Evian’s Shweta Harit makes no secret of the brand’s ambition to ‘drive scale’ and reach more people through Abloh’s large audience.
The collaboration with Evian feels is a natural fit for Abloh, too. ‘For me, it’s always exciting to collaborate with what I perceive to be the best in class,’ he explains. ‘It’s important that I have the ability to design products that can affect change or feel like a good contribution to the world at large. Obviously freshwater is a vital source of life so it became synergistic for Evian and I to create a lineage of products that give us the ability to add colour around water.
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