The four-piece lineup includes the heroic He-Man and his enemies.
Abloh had access to the entire MOTU world while working on the project, according to Mattel. The driven designer, who embarked on countless creative projects before he died in 2021, often expressed his love of youth culture in his work and encouraged others to embrace the child within. The new collectibles are further evidence of that. After the designer’s death, Virgil Abloh Securities helped continue his plans for the release.
“Virgil had a deep interest in the MOTU property, in which aspects of his interest was rooted in nostalgia,” reps of the design agency said in a statement. “The design direction looked to preserve the existing iconography, using color theory as a point of entry into novelty, and collector’s culture, drawing a parallel between Art Collector and Comic Book Collectors.”Mattel/Jason Tidwell
According to the designers, this parallel is actually most apparent in the packaging. Each medieval character comes in a translucent box inscribed with “MOTU c/o Virgil Abloh” in the signature Off-White typeface. The box also displays each character’s new moniker, such as “Woman” and “Her” . Abloh did title his appropriation “Loaded Message,” after all.
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