The prank led to the creation of the real-life 'Kyle Scheele Meale' offer that will raise money for hungry children.
Then, it happened - Kum & Go introduced the Kyle Scheele Meale where customers can buy a 12oz Red Bull can and two pizza slices for $5.
In an update video shared over the weekend, Scheele told his 3 million followers that every $2 of each meal sold up to Thanksgiving would go toward the national campaign No Kid Hungry, for a total of $10,000. He claimed Red Bull offered to match the donation. Scheele signed off his update:"From the bottom of my heart thank you guys for everything you have done this week.
"Without this incredible groundswell of ridiculous insane support, I don't think any of this would have happened. In one week we took this crazy idea to a real thing that's going to help real people and that is pretty cool."The advert was left at a Kum & Go in Springfield, Missouri. This image from Google Maps shows a Kum & Go in Springfield, MO.
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