Viola Davis Just Landed a Major Beauty Contract at 54—But She Was Born Worth It

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Viola Davis Just Landed a Major Beauty Contract at 54—But She Was Born Worth It
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.violadavis is truly the perfect fit for Loreal.

She’s won an Academy Award, an Emmy Award and two Tony Awards, and now 54-year-old actor and activist Viola Davis is jumping into the beauty world. Davis is officially a L’Oréal Paris spokeswoman, the company announced at an event in New York City. It’s hard to say what TV and movies she’s best known for during her 30+ year career—The Help, Fences, and How to Get Away With Murder, to name a few—but it’s not just her acting skills that secured her new gig.

View this post on Instagram My revelation at 54 is this...."A girl should be two things, who and what she wants".... Because...We Are #WorthIt! ❤️ #unstoppable #lorealparisfamily @lorealmakeup @lorealskin She explains that pushing women of color to the back has permeated all aspects of our culture, especially the entertainment industry. “So typically, when you see a movie especially in the past, there’s a limit in how we are seen,” Davis explains. “We’re seen as nurturers.

Flipping the switch means Davis now has control over how she sees herself and she’s hoping to pass that down to her nine-year-old daughter Genesis, who is following in her mom’s acting footsteps. “I tell my daughter her worth is in her heart and in her head,” Davis says. “I think it’s important because we’re constantly barraged in the media with images of perfection.

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