Demand for record albums continues to soar in the United States, and the manufacturing base is having to reinvent itself to meet demand.
The arrival of the compact disc nearly killed off record albums, with vinyl pressing machines sold, scrapped and dismantled by major record labels.
Demand for vinyl records has been growing in double-digits for more than a decade, and mass merchandisers like Target were bolstering their selection of albums just as the pandemic provided a surprising jolt. With music tours canceled, and people stuck at home, music lovers began snapping up record albums at an even faster pace.
It coincided with the launch of Record Store Day to celebrate indie record stores, said Larry Jaffee, author of"Record Store Day: The Most Improbable Comeback of the 21st Century."A younger generation is buying turntables and albums — and cassette tapes, too — and a new generation of artists like Adele, Ariana Grande and Harry Styles have been moving to vinyl, Jaffee noted.
The major labels shuttered their plants long ago, but new ones are coming online. Record makers launching over the last 10 to 15 years include Toronto-based Precision Record Pressing, Memphis Record Pressing, Cleveland's Gotta Groove Records and Kansas' Quality Record Pressing.
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