With more than 210,000 product listings, Avon is the most-listed beauty brand on Vinted, while L’Oréal and MAC Cosmetics follow with respective 90,000 and 89,500 listings each.
It is Dior, Chanel and MAC, however, which have the most fans, or users who opt to be notified each time a new listing by a brand goes up, on the platform .
Despite having only 959 Vinted fans, the competition is stiff for enthusiasts of Coty-owned Cover Girl, which reigns as the fastest-selling beauty brand on the platform. Here, the fastest-selling beauty brands on Vinted, as well as the number of fans each has on the platform.
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