'Honestly the billboard music awards is kind of painful to watch without an audience.' (via toofab)
The MTV VMAs had the unenviable task of going first on August 30, and went for a virtual crowd on screens set-up with fake cheering, which while super-weird, at least provided some atmosphere.
The Emmys shocked everyone in September by opening with a packed maskless and non-social distanced crowd... before host Jimmy Kimmel revealed it was old footage in what was a tension-dowsing gag. But on Wednesday night, the Billboards just went for it without the crowd altogether, and from the get-go it was hard for viewers to avoid cringing.
Even the ever-torrential energy of host Kelly Clarkson could not distract from the deafening silence that followed every sentence. Instead of killing the tension straight away like Kimmel, Kelly didn't address the mute elephant in the room until after Nicole Richie had presented, Billie Eilish had accepted and Sia had performed — to a surreal zero reaction.
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