SPONSORED: Video Quick Take – Parexel’s Jonathan Shough on Digital Transformation Persistentsys
Welcome to the HBR Video Quick Take. I’m Todd Pruzan, senior editor for research and special projects at Harvard Business Review. We’re here today with Jonathan Shough, chief information officer at Parexel, one of the world’s largest clinical research organizations.
Johnathan: Thank you so much for having me. I’m really excited to be here, and I appreciate you asking me to do this. JS: That’s a great question. First and foremost, a CRO is a contract research organization that provides clinical trial and research services predominantly to pharmaceutical and biotechnology companies, and sometimes non-pharma, non-biotech companies as well. CROs generally test the safety and efficacy of new drugs, vaccines, and other health care treatments, for example, medical devices, before they’re made available to patients.
An example is investing in utilizing real-world evidence, such as electronic medical records and electronic claims, or real-world data. This means using data from the social activities of people to help us find patients. The second challenge is finding the locations for clinical trials, as being part of clinical trials requires that patients go somewhere to actually participate. So we’re looking at how to bring these two things together with technology.
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