(Video) Local Influencer Dakk Firman Blames Leading Brands For Baju Melayu Business Failure

Raya is just around the corner and everyone has been rushing to buy their outfits for the festivities. Fashion brands and clothing stores have also been busy

restocking their baju melayu, baju kurung and baju kebaya to meet customers' overwhelming demands but sadly, the same cannot be said with some establishments.

Yesterday , influencer and entrepreneur Dakk Firman posted a video on his TikTok to share about the hardship he's currently going through. The content creator expressed his disappointment that his brand Qhiam Clothing failed to sell as many baju melayu as he hoped for. 'Maybe it's my fault 'cause it's my first time opening up a business and I didn't think things through. I still have 30k clothes left and I'm not sure what to do with them,' he said.

Instead of sympathy, the business owner received backlash from netizens who called him out for guilt-tripping his audience. Some criticised him for blaming customers. Others insisted that brands don't actually matter to most people as long as the price is reasonable and the quality is good. A few speculated that the video may be a cheap marketing strategy to attract customers.

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