Video games need to insulate players from addiction, CEO of 'Pokemon Go' creator says

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Video games need to insulate players from addiction, CEO of 'Pokemon Go' creator says
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Game developers like Niantic — the Google-developed start-up that created mobile games 'Pokemon Go' and 'Harry Potter: Wizards Unite' — are increasingly having to grapple with discussions around gaming addiction.

But John Hanke, Niantic's CEO, claims the company's approach to product design means its users are discouraged from compulsive gameplay.

"I would really look at our games as an alternative to traditional video games, because they're designed to be played in small doses as you're moving around outside, and they're meant to be played together with people in real life," he told CNBC at the One Young World conference in London last week. "They're really the antithesis of sitting at home isolated, sedentary with a screen.

"I think it's a great example of how you can design technology that leads into positive impacts," he added. "Technology is not inherently evil, but if you're being led by profit and the dollar sign and you don't have other goals, the outcome may not be great." Niantic's games adhere to three core principles, Hanke explained: promoting community exploration, incorporating exercise into gameplay and encouraging real-world social interaction.

"In a game like 'Pokemon Go' there are hundreds of features you could build, and many would not fulfil one of those three objectives," he said. "It's about finding that balance between purpose and profit and pursuing both in the context of a private company. It's not easy — it's a constant challenge — but I do think it's possible to combine those things."Another issue at the forefront of the gaming industry's agenda is user data.

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