The move comes after nearly two years of negotiations with gaming giants.
FILE - SAG-AFTRA captains Iris Liu, left, and Miki Yamashita, center, and SAG-AFTRA chief negotiator Duncan Crabtree-Ireland lead a cheer for striking actors outside Paramount Pictures studio, Nov. 3, 2023, in Los Angeles.
SAG-AFTRA negotiators say gains have been made over wages and job safety in the video game contract, but that the studios will not make a deal over the regulation of generative AI. Without guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.
The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said. Members voted overwhelmingly last year to give leadership the authority to strike. Concerns about how movie studios will use AI helped fuel last year’s film and television strikes by the union, which lasted four months.
AI Strike SAG-AFTRA Negotiations Performers Contract Studios
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