LONDON, April 3 — Britain’s 2023 Bafta Games Awards this week showcased independent video games studios, celebrating the powerful role of lesser-known creators in an industry...
“We don’t need to be AAA,” Sam McGarry, one of the developers behind, told AFP at the annual London Games Festival where fans meet the industry’s movers and shakers.The Briton decided one year ago to quit his job as a web developer to join the small team writing the hit game.Yet technological advances and freely available software tools means minor players can give them a run for their money.
“You play as a possessed lamb that runs around the world indoctrinating cute little creatures into their cult so they can sacrifice them,” explained Armstrong, whose studio Massive Monster has ten staff and is mainly UK based.London is among cities that boast the most video game developing talent with “over 700 studios” due to its vibrant indie scene, according to festival director Michael French.
Britain’s video games market grew strongly last year to contribute a total of £5.26 billion to the economy, according to trade body Ukie. “But players want new experiences — which is not really about technological power any more, it’s not really about manpower. It’s really about the stories we’re telling,” they added.
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