It hardly mattered that 'Five Nights at Freddy's' was released simultaneously in theaters and on streaming this weekend.
This image released by Universal Pictures shows, from left, Bonnie, Freddy Fazbear and Chica in a scene from "Five Nights at Freddy's." It hardly mattered that “Five Nights at Freddy’s” was released simultaneously in theaters and on streaming this weekend. Fans flocked to movie theaters across the country to see the scary video game adaptation on the big screen, which made $78 million to top the North American box office, according to studio estimates Sunday.
“Our marketing department continues to be one of the great superpowers we have at Universal," he said. And it paid off: “Five Nights at Freddy’s” is his company’s biggest opening of all time, surpassing “Halloween’s” domestic and global debut. It's also Blumhouse's 19th No. 1 debut, which Orr noted is an “amazing accomplishment.”
“It’s a very young demographic,” said Paul Dergarabedian, the senior media analyst for Comscore. “It won’t be lost on any of the other studios or video game manufacturers. This door has been kicked wide open.”“In some cases streaming can be additive and complimentary to theatrical," Dergarabedian said. “Clearly audiences wanted that communal experience.
Third place went to Martin Scorsese's “Killers of the Flower Moon,” which added $9 million in its second weekend, bringing its total domestic earnings to $40.7 million, according to Paramount. With an additional $14.1 million from international showings, the film's global total now stands at over $88 million.
Several of the fall’s high-profile films also launched in very limited release this weekend, including Alexander Payne’s “The Holdovers” and Sofia Coppola’s “Priscilla.” Both opened exclusively in New York and Los Angeles and will expand in the coming weeks.
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