Victoria’s Secret will feature women of more shapes and sizes in its marketing campaigns as it seeks to reverse a sales slump
By Khadeeja Safdar Sept. 10, 2019 2:28 pm ET COLUMBUS, Ohio—Make room, Gigi Hadid. Victoria’s Secret will no longer rely on a small group of supermodels to promote its sexy lingerie, as the chain shifts to more inclusive marketing to end a prolonged sales slump.
At an investor meeting here Tuesday, executives showed new videos for Victoria’s Secret and its teen brand Pink featuring a more diverse set of women than the company has used in the past, including curvier models. Pink also recently hired a transgender model. They are “real girls,” said Pink Chief Executive Amy Hauk, referring to the new videos and imagery. “I love the diversity.”
At the start of Tuesday’s meeting, Leslie Wexner, longtime CEO of the retailer’s parent, L Brands Inc., LB 3.81% addressed his relationship with his former financial adviser, Jeffrey Epstein, seeking to reassure investors that he isn’t distracted. “The distraction of that was something that happened a long time ago,” he told investors.
In August, Mr. Wexner, a billionaire, revealed in a letter to his charity that Mr. Epstein had misappropriated some of his wealth. The Wexners have been providing information to investigators who are looking into the source of Mr. Epstein’s wealth, the Journal has reported.
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