EXCLUSIVE: In victoriassecret’s biggest and most visible move yet, the brand is reinventing its annual show. The brand will produce a feature-length documentary film set to premiere in September. Here is everything we know:
the company to both the cultural shifts being brought about by a born-online generation that demanded to see itself reflected in advertising and the upstart competitors who were building inclusion into their business plans.
Now, in its biggest and most visible move yet, the brand is reinventing its annual show, producing a feature-length documentary film set to premiere in September. Though it’s a fairly radical rethink, the company is billing it as every bit as spectacular as the Victoria’s Secret Fashion Shows of old—there might even be wings.
Dubbed “Victoria’s Secret World Tour,” the new show will bring together a cast of international women creators from four cities across the globe. The “VS 20” includes filmmakers, musicians, artists, and other creatives, with a quartet of fashion designers at its center. Using Victoria’s Secret resources, London’s Supriya Lele, Lagos’s Bubu Ogisi, Tokyo’s Jenny Fax, and Bogota’s Melissa Valdes will each produce collections, the behind-the-scenes makings of which will be captured in the doc.
When Victoria’s Secret announced on an earnings in March that it would be investing in a new version of its Fashion Show, the pop star took to Twitter: “This is a win for inclusivity for inclusivity’s sake,” she wrote.
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