Kaitlin Clapinski is a freelance fashion writer.
When Victoria's Secret announced its efforts to re-brand, the fashion world was rightfully skeptical. For years, the lingerie brand faced critique. The company vowed to extend body diversity in its campaigns, starting with, a consulting partnership with Megan Rapione, Paloma Elsesser, and Bella Hadid.
"From development to marketing, women with disabilities were at the forefront of bringing VS and PINK Adaptive to life," said Lydia Smith, Chief Diversity Officer at Victoria's Secret, in a statement."We're pleased to continue to honor, welcome, and champion all women in such an authentic way through this new collection."With fashion brands, it's common to see pledges of inclusivity get lost in translation on their way to being sold to the public.
Victoria's Secret is now the first major fashion brand to offer adaptive products both in-store and online. You'll find an edit of items to shop below, too. In line with the collection's theme of accessibility, prices are wonderfully affordable, starting at $16.50 for panties and $36.95 for bras.$50 at Victoria's SecretContact me with news and offers from other Future brands
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