With legions of women clamoring for her makeup and wellness secrets, VictoriaBeckham is (finally) giving the people what they want with her first in-house beauty brand. Get all the details here:
, David, in the Manchester United players’ lounge in 1997. More than 20 years later, over a mountain of empty, archived makeup products piled in the dining room of her Beverly Hills home, Beckham would glance across the table at the woman with whom she would start her namesake beauty line.
There aren’t many start-ups whose cofounder has the kind of sway that Beckham does. When she announced the venture via Instagram back in February, the post generated more than a million views—and product requests from fans that ranged from a “good” light-brown mascara to inclusive shade offerings.
“Working mums get the job done,” Beckham declares over a crackling phone line from Italy, where she is onwith David and their family. She’s relaxed—not just because this is about as close to being on vacation as she gets but because the forthcoming launch doesn’t faze her one bit. “I don’t feel like I have to prove myself at all,” she says. “This is not a vanity project.
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