Vice Media, in another bid to diversify its revenue mix, struck a deal with Spotify to distribute three podcast series exclusive on the streaming platform. Vice News will produce the trio of origin…
Vice’s upped podcast push is led by global director of audio Kate Osborn, who served as showrunner/producer for the “Chapo” podcast before joining Vice full time in May 2019. “You’re seeing this at every single media brand,” she said. Previously, “Vice had some podcasting and audio experiments here and there. I would say our new direction is more highly produced, audio-first productions.”
Vice News is developing a podcast about America’s opioid crisis, slated to debut on Spotify in 2020. The eight-episode narrative series, currently untitled, will track the third wave of the opioid crisis by uncovering the true story of America’s deadliest drug: fentanyl. Hosted by Keegan Hamilton, Vice News senior reporter and co-host of “Chapo: Kingpin on Trial,” the podcast will follow the flow of fentanyl from its production in China to its distribution into the U.S.
For Spotify, the deal with Vice News is about rounding out the nonfiction podcast slate, augmenting its other pacts including the company’sfor exclusive shows and its early-2019 acquisition of Gimlet Media.
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