The photographer's 'Protest & Progress' will be the first project from VIS Social Impact, led by Georgia Arnold, co-founder of the MTV Staying Alive Foundation, which wants to 'drive social change through global content.'
The new division, part of Content for Change, a global ViacomCBS initiative that aims to counteract racism, bias, stereotypes and hate through the company’s culture, creative supply chain and the content it creates, will focus on developing “groundbreaking social impact-driven content addressing climate, equity and health for the ViacomCBS portfolio of brands, including Paramount+, as well as for third-party partners.
“For decades, we’ve told stories that matter, and we understand the significant role entertainment plays in shaping minds and ultimately driving change. Now with VIS Social Impact, we will harness the power of storytelling to challenge stereotypes, shift perceptions and create meaningful change in the critical areas of climate, equity and health,” said Raffaele Annecchino, president and CEO of ViacomCBS Networks International.
JC Acosta, president of ViacomCBS International Studios and ViacomCBS Networks Americas, lauded Georgia Arnold as “a leader in the social responsibility space with a proven track record of driving groundbreaking social-impact initiatives for our brand,” adding: “Creating this division is a natural evolution for ViacomCBS and further strengthens our commitment to producing best-in-class content that addresses the issues that matter most to our audiences around the world.
“It is an honor to be among the first commissions for VIS Social Impact and to have an opportunity to present the power of photography and art to a global audience on Paramount+,” said Harriman, who took the black-and-white
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