Viacom’s cable portfolio was once a shining example to the rest of the industry, but the company has been struggling to revitalize its most important brands for years. With the merger between…
The programming strategies for Viacom’s cable channels have evolved amid changes in leadership and direction in recent years. Here’s where they currently stand.Comedy Central is anchored by legacy franchises like its stand up specials, “The Daily Show,” “South Park,” “Tosh.0,” and “Drunk History.” In terms of ratings, the network notched a modest 1% increase in total day adults 18-49 in Q2 of this year, but also nabbed 1.
Since Robbins took over, Nickelodeon has been making moves to expand its digital presence; announced its first ever spinoff of “Spongebob Squarepants”; acquired the rights to develop series based on Paddington, Garfield, and Lego movie characters; announced revivals of several of its classic shows; and set a first-look deal with multi-hyphenate Kevin Hart. The network has also ordered a space adventure series from Imagine Kids & Family and an animated “Star Trek” series from CBS TV Studios.
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