All programming will be suspended for eight minutes and 46 seconds to bring awareness to the #BlackLivesMatter movement
In an internal memo on Sunday, president of the ViacomCBS Entertainment & Youth Group Chris McCarthy announced that all brands will be going dark on Monday for eight minutes and 46 seconds, which marks the time in which Floyd, an unarmed black man, was pinned to the ground by a white police officer with a knee on his neck, and later died.You'll get the latest updates on this topic in your browser notifications.
The blackout is scheduled to begin at 5 p.m. ET and will occur across all platforms on MTV, Comedy Central, Paramount Net, Pop, VH1, TV Land, CMT + Logo. A call to action will be provided encouraging audiences to get involved and help be a part of the solution with ViacomCBS partner Color of Change.
In his memo, McCarthy explained that the blackout is part of the company's efforts to call attention to the realities of racial injustice and support the #BlackLivesMatter movement. McCarthy also said that the company would join Blackout Tuesday "to focus our attention away from work and towards our community."
On June 2, "We will not hold any meetings nor conduct any business — rather we will stand in solidarity with our African American colleagues and loved ones across the country," he wrote.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
ViacomCBS Brands To Go Dark As Tribute To George FloydIn an internal memo, ViacomCBS President of Entertainment and Youth Brands Chris McCarthy announced that all entertainment and youth brands and platforms will be going dark for 8 minutes and 46 sec…
Read more »
Glossier, Puma, and More Brands Are Donating Toward Protesters' BailGlossier, Puma, and Sarah Flint are just a few of the businesses donating directly toward bail funds for protesters. Here's how to join them.
Read more »
Fashion Brands Lay Out Plans To Support The Black Community“So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities...This is the least you can do for us,” AuroraJames says, in efforts to call on fashion brands to step up.👏
Read more »
The Best Black Owned Fashion Brands That You Need to Bookmark ASAPHere's the rundown on our favorite black designers.
Read more »
Brands Sever Ties With YouTuber Myka Stauffer After She 'Rehomes' Adopted Son With AutismMyka Stauffer—the Ohio mom blogger and YouTuber who last week posted a seven-minute long apology video alongside her husband James, detailing their decision to “rehome” their adopted son Huxley to his “forever home” because of his special needs—is now facing professional ramifications for her barbarbic behavior. \n
Read more »
These Celeb-Loved Brands Just Teamed Up on a $20 Beauty Set That's Sure to Sell OutMeghan Markle-loved BaubleBar has teamed up with nail brand Essie on a limited-edition earring and nail polish set that you can get exclusively at Ulta for $20
Read more »