Brand co-founder and author of Pretty Boys seoulcialite shares his thoughts on beauty beyond the binary.
exploring diverse and surprising beauty icons who have redefined what masculinity and gender expression look like throughout history. When Yi’s not writing about how self-care and wellness transcend boundaries and binaries,Read on, for Yi’s thoughts on the history of masc-identifying folk in makeup, male celebrity beauty brands, and why beauty is inherently rebellious.“It was after working as a fashion and beauty editor that I realized the world was still so binary.
As a Korean American who was pushed and pulled in two different directions, it was quite jarring. In Eastern cultures, skincare and beautifying are an act of respect. In the Western world, it's almost as if participating in skincare and beauty makes you less than and that's something that always confused me. Very Good Light launched in 2016 to redefine masculinity through beauty. Beauty is a vehicle that's always been political and a symbol of change.
I loved stories of the Vikings and how these very powerful and brawny men were so obsessed with grooming they had grooming kits next to their swords and shields. These consisted of eye tweezers, combs, picks, and more to ensure they were looking their best at every turn. I loved stories of the Koreanfrom the 600s. They'd beautify to mimic Maitreya, the most beautiful of Buddhist gods, and channel a higher power.
At the core of it, there's misogyny in these words—with feminine usually meaning less than or incapable. I think we have the power in beauty to turn it upside down. We can understand the fluidity of humanity and how we just all want to be seen, heard, and share power.”
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