Jools Lebron is taking TikTok by storm with her 'demure' videos, transforming a simple word into a powerful statement on confidence and mindfulness. We looked into the trend.
The word demure, seemingly out of nowhere, exploded online this month and sparked a cultural conversation. The beauty influencer who started the viral trend, Jools Lebron, told 'CBS Mornings' about the inspiration behind her popular demure video — and what the word represents to her. 'Your demure is what it means to you. It's being mindful and considerate of the people around you, but also of yourself and how you present to the world,' Jools told 'CBS Mornings.
'What does 'demure' mean?Jools, known as joolieannie on TikTok, said her version of 'demure' isn't just about appearance; it's a statement of self-awareness and confidence. 'We're all like in this; we're unified, like nothing has to be so serious. Nothing has to be so aggressive. Like everything could just be very cute. Where, you know, we don't do too much. We only do a little bit. I'm not crazy with it. I'm very demure,' she said.
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