Versace Hands Bow and Arrow to Channing Tatum for His Debut Campaign for the Brand

A look at the images of Channing Tatum as face of Versace Eros fragrances in the actor’s first advertising campaign for the Italian fashion brand.

Archery might have been among the Olympic Games’ disciplines taking the spotlight in Paris over the weekend, but leave it to Eros men’s fragrances, including the collection’s new eau de parfum pour homme Eros Energy, which joins the existing Eros and Eros Flame scents.

“Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace,” said Tatum. “To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words.

Ever since, Eros became one of the brand’s signature family of scents, instantly recognizable thanks to its geometric flacon featuring quintessential Versace codes like the Medusa head and Greca motif. For the new Eros Energy fragrance, the bottle was tweaked in a yellow version topped by a bronze-colored cap.Inspired by the Mediterranean coastline, Eros Energy is a citrus woody scent created by master perfumer Jordi Fernández.

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