These dogs are better dressed than all of us.
Bruce loves his new Burberry hoodie. It comes with an allover print of the brand’s signature interlocking Thomas Burberry logo motif in tonal shades of brown with a touch of red piping along the sweatshirt’s cuff and bottom. The chestnut shade, Bruce thinks, really compliments his coloring—his friend Gianni told him so! Gianni, too, has a new designer outfit to be quite proud of: His is a Marine Serre harness covered in Serre’s moon print.
And what incredibly well-dressed dogs they are! The duo’s designer duds are courtesy of Ssense, which is launching an entire category of dog clothing and accessories today. The launch of canine fashions was inspired by #SSENSEinterns, a hashtag started by employees in the retailer’s Montreal office who would dress their pets in designer clothes and share the adorable videos and photos on Instagram.
In addition to products from Serre and Burberry, Ssense’s exclusive range of dogwear includes items from 032c, Heron Preston, Moncler Genius, Paul Smith, Stutterheim, Very Important Puppies , Versace, and Ashley Williams. Later this year, products will be added from Alyx, MISBHV, Martine Ali, Maisie Wilen, and Thom Browne.
Will the same spike in likes, comments, and shares result when you post your pet in their new Alyx ensemble? As a dog owner myself, I have to believe it to be true, but I can’t recommend you buy these pieces only for the ’gram. Buy them also for the love! Serre, who in addition to being a brilliant designer also understands the emotional connection between dog owners and their pets, explained one of the most crucial pieces in her offering.
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