Veronika Petrova went viral simply for being one.
all use their platform to speak on Central Asian identity, the impacts of imperialism and advocating for equality.Not only do these videos educate, but they inspire people all over the world to advocate for a more nuanced understanding of Asian identity. “A lot of Central Asians reach out to me all the time saying, ‘Thank you’ or ‘You inspired me to write my paper in university about Central Asians or Russian imperialism.’ I think [her first viral video] really had influence on the world.
The Western world’s lack of understanding of Russia’s diversity can have some pretty ugly blowback. Take, for instance, Russian K-Pop star, when she debuted, was the subject of vitriol and hate, despite being both ethnically Asian and Russian. Lana was even accused of getting plastic surgery despite naturally having Asian features.
Marsel Rafail-ulı Ganeyev, a doctoral candidate and content creator, initially joined social media for queer activism as an openly gay person in Kazakhstan but also experienced ignorance related to his ethnicity and race. He was born in Kazakhstan, a country also colonized by Russia and formerly of the Soviet Union. He is half-Russian half-Tatar, another native ethnic group of Russia.
Because he is ethnically Russian and white-passing, Europeans were confused about how he could be from an Asian country with his skin color and features. “I was always fascinated by complex identities within Kazakhstan and studying them and reflecting on my own identity,” Ganeyev says. “I was trying to raise awareness about people speaking in Kazakh, but also using it in the queer context, speaking about queerness and LGBTQ rights.” In exploring his identity in Kazakhstan, Ganeyev wanted to learn more about his Tatar identity and the language.
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