One of the most beloved lash lines is now making the transition to a mink-free future.
were lagging a little behind on this growing priority. Fur from minks, a member of the weasel family, are still widely used for luxury eye fringe. However, one of the most beloved lash lines,"When I first started the brand, our mission was to make lashes approachable to everyone and the promise is to provide high-quality lashes that are soft, natural-looking, and easy to apply for all-day comfort,"said in a statement.
"Velour will always stand by our commitment to innovation and challenging the status quo as we evolve and grow as a brand. This time around, we challenge ourselves to take a stance, and Velour is committed to transitioning out of mink," Lee pledges. The proclamation comes shortly afteron Velour's website
. However, according to the statement, no mink lashes are being restocked anymore. Furthermore, "Velour will transition into a 100-percent mink free brand as of 2021." You don't have to wait until 2021 to shop for non-mink options from Velour. There are currently more than two dozen awesome options — we're personally big fans of the natural-looking style"As a brand, we will continue to level up and offer you the best in class products," concludes the statement from Lee, "and, as always, we will be completely transparent with you throughout the process.
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