WarnerMedia Entertainment Chairman Robert Greenblatt to Keynote NABShow's Executive Leadership Summit, May 11 & 13, in the Variety Streaming Room. Register today to hear insights on the upcoming HBO Max launch and more:
Session 3: Cracking Generation Z for Entertainment Engagement Glued to their phones, younger audiences aged 25 years and under consume entertainment in ways far different from their parents. How are marketers, platform chiefs and technology partners collaborating to get in front of this elusive but valuable demographic? Considering serious disruptions COVID-19 has made to Gen Z lives, how might entertainment provide them with necessary feelings of community? What storytelling formats are especially compelling to Gen Z audiences? Marketers and their partners discuss their creative and strategic prowess in securing tune-in by younger demographics.
- SVP, Social Impact, ViacomCBS Youth and Entertainment
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Rebooting The Entertainment Industry — webeventpro
Read more »
Sarajevo Film Festival — webeventpro
Read more »
VAR_PwC_2 — webeventpro
Read more »
VAR Entertainment and Technology Summit — webeventpro
Read more »